An Easy Choice? Using Multiple-Choice Tests for Program Assessment

Friday, November 4, 2022
12:00 PM - 12:50 PM


Center for Teaching Excellence
Thomas Cooper Library, Room L511


The session is being delivered in a face-to-face format. There is not a virtual option available to attend this presentation. You'll need to come to the offices of the Center for Teaching Excellence to attend. 


The University and many of accreditors that evaluate our individual academic programs often require assessment of the knowledge and skills that students obtain from our programs. But the accreditors often give vague or no guidance on how to actually assess students’ knowledge, leaving it to individual programs and instructors to come up with ways of doing this. Eric P. Robinson and Laura Smith of the School of Journalism and Mass Communications discuss how they have successfully used multiple-choice questions embedded in final exams to accurately measure improvement in students’ knowledge and application of sophisticated concepts.


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Eric P. Robinson
Assistant Professor
School of Journalism and Mass Communications

Eric P. Robinson is an attorney and scholar focused on legal issues involving the media. He has been teaching media law and ethics at the university since 2016, and is also “of counsel” to Fenno Law, which focuses on media and internet law. He was previously co-director of the Press Law and Democracy Project at Louisiana State University; deputy director of the National Center for Courts and Media at the University of Nevada, Reno; an affiliate scholar with the Digital Media Law Project at Harvard Law School’s Berkman Center for Internet and Society; a staff attorney at the Media Law Resource Center; and a legal fellow at the Reporters Committee for Freedom of the Press.

Laura Smith
Journalism Sequence Head
School of Journalism and Mass Communications
College of Information and Communications

Laura Smith joined the faculty of UofSC in Fall 2015. She has more than 25 years of broadcast industry and university-level teaching experience — specializing in Journalism and Mass Communications. She teaches an array of courses focusing on multi-platform news, including writing, visual storytelling, newscast production and others.  Before teaching, Smith spent more than 12 years working in television, primarily local TV news. Her research interests include news diversity, multi-platform journalism practices, media convergence, FCC ownership policy and consolidation, newsroom processes and journalism pedagogy/education.