STATE TRAINING CALENDAR

Washington State Emergency Management Division



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L0105: Public Information Basics

Tuesday, November 7, 2023 to Thursday, November 9, 2023 (In-Person)

8:00 AM - 5:00 PM (PST)
The registration period has closed for this event.


Course Description

Primary Core Capability: Public Information and Warning


This course provides personnel with the skills needed to be full or part-time PIOs, including oral and written communications; understanding and working with the media; and basic tools and techniques to perform effectively as a PIO, both in the proactive/ advocacy times and crisis/emergency response.


The learner must achieve a minimum passing score of 75% on final knowledge assessments or demonstrate mastery on performance assessments or research assignments to earn the IACET CEU.


For additional course information, including contact hours, please see the National Preparedness Catalog.


Course Objectives
  • Using the strategic communications planning model, develop a public awareness campaign (95%)
  • Using the strategic communications planning model, develop an incident communications strategy (5%)
  • Indicate the purpose of a public awareness campaign
  • Identify the steps in developing a public awareness campaign
  • Develop a strategy for an awareness campaign on a selected topic
  • Change the method of developing a plan to follow the 8-step StratCom process
  • Demonstrate the role and function of the PIO in both day-to-day emergency environments
  • Compare actions PIOs can take to work with the news media during day-to-day and emergency situation
  • Describe different public information written products
  • Apply effective news release writing guidance
  • Adapt or repurpose written media products for social media
  • Describe what types of impressions specific body language might convey during an interview
  • Identify elements of an interview the PIO should consider ahead of time
  • Identify steps a PIO needs to take to prepare for and conduct a news interview
  • Demonstrate effective techniques for on-camera interviews

Target Audience
  • Emergency Management

Prerequisites

Required:

 

  • IS0029.a: Public Information Officer Awareness

 

Visit FEMA's Emergency Mangement Institute to complete this Independent Study course.


Continuing Education

CEU: Hours - 2.4


Location

Camp Murray, Building 91

91 Armor Drive
Camp Murray, WA 98430

View directions


Course Manager

Sponsoring Agency: WA EMD


Course Manager:

WA EMD Training Team

EMD.training@mil.wa.gov

(253) 512-7021


Accommodations

Please let us know if reasonable accommodation is required for this course. We invite any person with a disability, access or functional need, as well as those who need to obtain course materials in an alternative format, to please indicate your need in the registration/RSVP process.

If you have any further concerns or questions, please contact the course manager listed on this page or reach out to our State Training Staff at emd.training@mil.wa.gov, and we will be happy to assist you.


Camp Murray Access

This is an in-person class on a secure military facility. If you did not provide the requested information on the registration form, please visit this link to understand your responsibility in order to access Camp Murray. Information can be found here: CAMP MURRAY ACCESS



**PLEASE NOTE: IF YOU CHOOSE NOT TO PROVIDE THE REQUESTED INFORMATION DURING REGISTRATION, YOU MAY BE DELAYED GETTING ONTO CAMP MURRAY.**


Apply

Please note that this is a 2-step registration process. Once you are confirmed by WA EMD, you will complete registration through FEMA's National Emergency Training Center (NETC) on the first day of the course.

Course Prerequisites must be completed prior to registration. Applications without the IS-29 certificate will not be approved.

 

To apply, please click the registration button:

The registration period has closed for this event.