Washington State Emergency Management Division


AWR-209 Working with the Media: A Course for Rural First Responders

Tuesday, October 17, 2023

8:00 AM - 4:00 PM
The registration period has closed for this event.


Primary Core Capability: Public Information and Warning

AWR 209 Working with the Media: A Course for Rural First Responders is designed to provide emergency responders with the knowledge, skills, and abilities to interact with the media and perform public information functions in preparation for and during incidents. Many agencies from small and rural communities do not have a full- or part-time public information officer (PIO) on staff and responders often assume this responsibility without formal training and practice. The intent of this course is to prepare responders for interacting with the media when required, whether it be roadside at the scene of an incident or for conveying directions to the public in a crisis situation.

For additional course information, including contact hours, please see the National Preparedness Catalog.

Course Objectives

At the end of this course, participants will be able to:


• Recognize the role of the media and possess the knowledge and skills to work with them

• Describe the skills and knowledge necessary to deal with the media at the scene of an emergency

• Comprehend components of on-scene and planned off-scene interviews and have the skills necessary to provide them.

• Describe the purpose of disaster public education and steps in developing and implementing public awareness campaigns.

• Describe ways to make stories more interesting to the media and know when to best promote a story idea

• identify elements of effective news releases and apply tips for developing and disseminating news releases to the media.


ICS 100

ICS 700

Target Audience

• Emergency Management

• Emergency Medical Services

• Fire Service • Governmental Administrative

• Law Enforcement

• Health Care

• Public Health

Friday Harbor Grange

152 First Street
Friday Harbor, WA 98250

View directions

Course Manager

Susan Bloomfield

(419) 434-4353


Please let us know if reasonable accommodation is required for this course. We invite any person with a disability, access or functional need, as well as those who need to obtain course materials in an alternative format, to please indicate your need in the registration/RSVP process.

If you have any further concerns or questions, please contact the course manager listed on this page or reach out to our State Training Staff at and we will be happy to assist you.


Please register for this AWR-209 course HERE.


Registration preference is given to Washington State and tribal residents.

The registration period has closed for this event.