Whose interests should be served through a corporate citizenship program? Executives? Employees? Community-based groups? What happens if the needs of these groups conflict? This session will explore stakeholder identification and prioritization, equipping participants with skills to properly identify and differentiate stakeholder groups, understand their needs, and prioritize responses relative to the larger company and context. This session covers the “why” and “how”, giving easy to understand frameworks, key questions, and action steps that will serve as the foundation for the successful development of corporate citizenship strategy.