Does your corporate citizenship messaging feel like it is falling flat? Are your communication efforts creating the types of behavior change that you are looking to create amongst your stakeholders? For many corporate citizenship professionals, the answer is no. This session will explore how to create effective messages that are memorable, persuasive, and positive to your audience, and dive deep into proven and effective tools you can use to ensure that your communications (and communicators) stay on point and get your message across to audiences. This session focuses on the fundamental principles of persuasion and influence, giving you clear science-based guidance and best practices for creating effective corporate citizenship messages. Participants will learn how to organize their message effectively and memorably, without using a script. This structured, yet flexible method offers corporate citizenship professionals an easy-to-implement framework for delivering messages to a wide range of stakeholders.